1. At least _____ members of the Marketing Department, should make the presentation. 0-1 1-2 2-3 3-4
2. This lesson covers: Industry Analysis, Target Market, Product, Pricing, Placement and Promotion. True False
3. In the Industry Analysis section, you should? Look at the competition Identify Strengths and Threats Do some secondary marketing research All of the above
4. You should use charts and graphs in your presentation to add interest and make the report more meaningful. True False
5. The cost of goods worksheet and chart shows? One industry Two industries Many industries None of the above
6. Annual surfing revenue totals? 5 million 10 million 5 billion 12 billion
7. What accessory part of the surf industry has the most sales? wet suits sunglasses clothing None of these
8. What is the biggest selling category in surf shops. Surfboards Footwear Apparel None of the above
9. Which of the following is considered a strength? Surfing offers great cardio-vascular benefits. You can be seriously injured while surfing. You may want to miss work to go surfing. Today's surfers do not want to wear the same clothes their parents wore.
10. Target market demographics include? Age Education Income All the above
11. Rincon Surf Shack carries? Short boards Long boards and SUP boards Skate boards Both A & B
12. Stock dimensions and volumes relate to length, width, thickness and volume. True False
13. The longer and wider boards support more weight than shorter an narrower boards. True False
14. Generally speaking, the longer the board the higher the material cost. True False
15. Rincon Surf Shack get their sandals mainly from? Channel Islands Deckers Outdoor Company Degree 33 Pac-Sun
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