On-Line Internet Advertising Exam

1. The objective in this project is for the Sales and Marketing Department to create three diferent ads that will run on the Internet.
True
False

2. For the e-mail ad, what should be done on the first day.
Select products for the ad
Determine pricing
Obtain graphics for the ad
All of the aobove

3. The style elements include font family, font size and font color.
True
False

4. Which tags appear on the first and last line of a web based document?
<HTML> and </HTML>
<HEAD> and </HEAD>
<TITLE> and </TITLE>
<STYLE> and </STYLE>

5. Style tags are embedded inbetween the Head tags.
True
False
Divide retail price by cost of goods sold percentage.

6. ____________ are a good way to organize a web page
Multiple documents
Tables
Headers

7. What is the <LI> tabg used for?
To creade blank space
To set an item as a part of a list
To set aside a table row
To create a data cell in a table

8. A full banner ad is _____ by ____ pixels
320 by 40
500 by 40
648 by 60
800 by 90

9. In programming, the first array eement is number
0
1
-1
2

10. In the banner ad, the function cycle, which rotates the pictures is called when
The page loads
When the page is finished loading

11 What key word in javscript increments the counter?
index = index +1
index +
index ++
increment by 1

12. Popup ads can be blocked in a number of ways
True
False

13. Pop-up ads can be blocked using.
Internet Explorer
Google
Neither
Both

14. A pop-up could give additional guidance in filling out a form..
True
False

15. A pop-up window can be created using Microsoft Paint, Photoshop or other photo editing software,
True
False

Internet Advertising Test

First Name  
Last Name  

Score